...and a New York Times editorial.

"Get ready with me while I tell you why I make out with my husband every night."

This controversial topic paired with the ASMR-worthy sounds of a skincare routine captivated millions. This mega-viral video prompted podcast appearances on We Can Do Hard Things with Glennon Doyle and Armchair Expert with Dax Shepard.

What if you thought of your love life as your hobby? Invest in your love life just like you would for your pickleball or knitting obsession.

By keeping the viewer visually engaged as they watch V + X cook dinner, we held their attention while offering a free "mental hack" that will transform their love life. This viral reel led to growth in followers, increased engagement, and primed the viewer ahead of a product launch.

How can you compassionately convince an overworked, perpetually busy audience that they aren't too busy to prioritize their relationship? Impactful storytelling.

I wrote this script with two very specific themes in mind: 1) The disconnection that accompanies stress and exhaustion and 2) The way the majority of couples decompress during their limited free time.

1.7 million viewers watched as V+X busted their potential customer's most common objection: "I'm just too busy."

7 million views triggered by a Titanic meme.

With a simple 5 second clip of Vanessa and Xander in the car, stitched with an unexpected clip from the movie 'Titanic', the V+X Instagram practically crashed from the 103,000 likes and 109,000 sends this video received.

Ahead of the launch of a brand new course, The Art Of Initiation, I conceptualized the "Worst Ways to Initiate" series.

A relatable, comedic series of simple yet effective videos portraying the most common poor initiation techniques in cartoonish villainous personifications. All 8 parts of this video series reached over one million views, and prompted a six-figure digital sales launch.

A comedic sketch cleverly disguising an unhealthy projection of toxic masculinity on men from their female partners.

In an effort to keep balance in the issues V + X content addresses, this video was designed to call out the judgement and unrealistic standards many women can have for the men in their lives. This controversial reel attracted tons of new viewers and sparked debate in the comment section.

Roleplay can be a fun way to spice things up, but most people are too afraid to give it a shot.

This two-part video pokes fun at the vulnerability that accompanies roleplay in the bedroom while starting new dialogue in the comments. Thinking of intimacy as "play" can disarm couples struggling in their love life. This video was later referenced while marketing a new "Roleplay Guide" available for purchase.

How do you get viewers to purchase a digital guide all about foreplay technique? I'll tell ya.

With this series, we paved a "launch runway" two weeks before launching "The Foreplay Guides". We posted each part of this series every day for two weeks leading up to the product launch, creatively displaying wild foreplay techniques while honoring Instagram's censorship guidelines.

This series reframed the way V+X approach product launches and digital marketing strategies, as well as led to a six figure product launch plus significant organic growth across all platforms.

"Mental Load" is the invisible burden often placed on women in relationships to both anticipate the needs of family members and solely address them.

This video was designed to subtly market "The Mental Load Workbook", a digital workbook that remedies an imbalanced mental load in a household. This script spoke directly to the pain associated with feeling like a "project manager" in your house, while making fun of husbands who ask for a detailed instruction manual before completing simple tasks like unloading the dishwasher. This viral video led to a spike in sales and aided consistent growth in followers and engagement.

What good is April 1st without a viral prank that leads to six figure sales?

By harnessing the virality of Kim Kardashian's "Nipple Bra" advertisment, I scripted a fake ad for grey sweatpants with a "built-in bulge" for men. Think of it like a push-up bra... for their junk. As we anticipated, this video prompted thousands of clicks and secretly served as a lead magnet for a time-sensitive discounted bundle of digital products offered by V+X.

"The messier the better". That was my repeated direction to V+X while they were filming this viral video.

What better way to showcase a relationship therapist's key piece of advice for couples by messily cooking pancakes? The "First Pancake" rule asks couples to accept that when they try new things in the bedroom, it'll never go perfectly, much like the first pancake you attempt before you've found the right stovetop temperature, amount of batter, and proper proportion of butter. This script addressed this simple rule for couples while visually stimulating the viewer with improper, messy cooking techniques hastily executed by V+X.

"A Year of Creative Dates" is a digital guide with 52 date ideas for couples who are sick of going through the trouble of the endless planning, scheduling, and spending.

For this viral reel, I took a more sentimental approach. By using emotional trending audio and text-on-screen that speaks directly to couples who spend their days scrolling on their phone or watching television instead of feeling connected, I tugged on the viewer's heartstrings without making them feel complacent or judged. This video prompted thousands to purchase "A Year of Creative Dates" within a few hours.

Instead of spending thousands, obsessing over bloodwork with inconclusive hormone readings and "magic pills" advertised as the solution to a low s*x drive... what if the problem is stress, disconnection, insecurity, or poor sleep hygiene?

With an empathetic script and fast-paced, creative editing techniques, this reel was conceptualized to address a common misconception amongst those experiencing low desire. By filming short clips in different outfits and settings, we keep the viewer visually engaged and avoid any dull or slow moments that could spark the urge to scroll away. This viral video led to an increase in engagement, followers, and broadcasted Vanessa's holistic approach to sexual wellness.

Nothing screams "expert" like glasses and a whiteboard.

Fluid camera work, visual aids, props, and original scriptwriting enabled V+X to tackle a topic they've covered hundreds of times before in a new and interesting way. By providing a free resource and solidifying Vanessa's position as an "industry expert", we were able to subtly market a paid product, "The Mental Load Workbook", without force-feeding blatantly promotional content to viewers.

Over 25,000 likes and counting.

This viral script covered nearly every dynamic that accompanies the love lives of those in long term relationships. Topics that viewers would usually run from are suddenly funny and approachable with a comedic sketch from two noteworthy experts. After 2 million viewers engaged with this post in under 48 hours, new followers flocked to the V+X account, leading to an increase in engagement and organic website traffic.

In order to increase your desire for intimacy, you have to break out of your all-too-familiar bedroom routine. This is exactly how we marketed the "Ultimate Foreplay Guides".

This script was designed to talk about s-e-x without talking about s-e-x. So, with this viral video, we depict Vanessa being served the same steamed broccoli for dinner every single night. Understandably boring, right? This reel led to a spike in sales for the "Ultimate Foreplay Guides" as well as generated hundreds of warm leads across multiple channels.

This script was composed of illustrative storytelling, visual and auditory cues, and a date night tip dressed up as a "life hack" that could transform your relationship.

By keeping the audience engaged with quick cuts of chopping, slicing, and peeling vegetables, and the sizzling sounds of hot oil on a pan, the viewer can wonder if they'll discover a new recipe while listening to approachable advice delivered by a credible industry expert. Prompting significant organic growth, this simple 90-second video has generated millions of views and hundreds of thousands of likes using the magic of original scriptwriting.

What if discovering your unique "S*x Drive Type" could transform the way you experience desire?

This viral reel used sentimental, trending music, dreamy b-roll, and relatable text-on-screen that both empathized with the viewer and offered a free resource to determine their "S*x Drive Type". This reel sparked thousands to snag the free guide that aided our marketing efforts as a lead magnet for consumers interested in targeting their low desire.

With goofy captioning and a clunky attempt at a wild s*x position (while fully clothed and on camera, of course) I showcased the personalities behind the V+X brand.

By offering entertainment and relatability, while also poking fun at the endless amount of wacky s*x advice on the internet, viewers can feel like they can trust V+X not only because of their industry expert status, but because they truly seem like people they could have as neighbors or best friends.

This series aided in positioning V+X as credible, trustworthy, and grounded. Why would a customer buy from someone they wouldn't want to have coffee with?

I effectively stopped viewers in their tracks using multiple modes of "hooks".

This video is veiled with a sense of urgency as Vanessa states she was "just on her way out". She hastily gets ready to run errands while quickly exploring the misconceptions surrounding desire. My stage direction kept Vanessa's energy up while keeping the viewer on their toes.

This viral reel led thousands to purchase the "Ultimate Foreplay Guides" after listening to Vanessa "spontaneously" explain why their love life requires new techniques in order to spark more desire.

In an effort to directly market the product launch of "The Art of Initiation", this viral reel utilized a simple trending audio paired with a funny, relatable caption.

Initiating intimacy is tricky for everyone, no matter how long you've known your partner, or how confident you are in your skills. By disarming the viewer with a funny caption and highlighting this vulnerability with ultra-specific copy, I successfully targeted our key demographic's pain points and immediately offered a resource to remedy their struggle. With nearly a million views, this reel led to a record-breaking launch of a brand new digital offering.

I launched a brand new, original short-form series aimed at normalizing the awkward aspects of intimacy that are never portrayed on TV.

In this viral video, we watch as a couple's sexy playlist is interrupted with the kid's song, "Baby Shark". This successfully introduced the V+X community to a new video series, prompted viewers to share their own awkward intimate moments in the comment section, and increased organic traffic on the V+X account.

Part 2 of this viral series depicts the awkward struggle of an upset stomach while trying to make out with your partner.

This video was as relatable as it was funny. It successfully offered original, scripted content in a comedic sketch, and prompted lively discussions of awkward encounters in the comment section.

Part 3 of the "Normal Parts of Intimacy" series portrays V+X attempting to switch positions in bed which is interrupted by Xander rolling over on Vanessa's hair.

This simple series was extremely effective in viewer retention rates, entertaining an existing audience while broadening the account's reach to new viewers, and starting a vulnerable dialogue in the comments section.

Intimacy is vulnerable, awkward, and downright embarrassing sometimes.

I used the "Normal Parts of Intimacy" series to showcase those embarrassing moments that we never see depicted on our television screens. Part 4 of this series portrays Xander getting a wicked muscle cramp during a clunky initiation attempt.

This viral series entertained millions of viewers, normalized the "messy" parts of our relationships, and nourished the V+X community with the shame-free values that sets them apart.

There is no shortage of crazy s*x advice out there. Why not jump on the bandwagon and start giving these crazy positions a try while fully clothed and on camera?

This viral series consistently hit millions of views with goofy attempts, sophisticated editing techniques, and tons of laughter on and off camera. Because V+X's content covers such serious and often melancholy topics, it's important to keep balance with content that is lighthearted and endlessly entertaining. This series was occasionally used to successfully promote digital products such as the "Ultimate Foreplay Guides" and "Next Level Intercourse".

Here we have yet another simple and sentimental method of educating an audience while gently promoting free resources that will serve as lead magnets to track your warm leads.

Using trending audio that evokes an heartfelt, emotional response from the viewer, as well as relatable and casual b-roll to keep the viewer captivated, the text on screen offers validation for a commonly held struggle amongst couples as well as offers a tool to combat the viewer's struggle.

This video was designed to poke fun at poor initiation technique (you know, the kind that causes your partner to jerk away from you instead of lean into your touch?) while also subtly promoting the "Art of Initiation" to remedy a couple's initiation struggles.

With data collected directly from the V+X audience and illustrative storytelling techniques, the copy used in the caption hard-sold the reader by breaking down exactly how this product was going to address initiation issues in a no-nonsense manner.

By harnessing the stress that haunts the only holiday dedicated to romantic love, I scripted an original video that depicts two different Valentine's Day outcomes.

The top half of the screen shows a lonely, insignificant V-day where you exchange Hallmark cards and candy, only to end the night laying back-to-back, feeling more disconnected than ever. The second outcome is depicted on the bottom half of the screen. It shows a present couple, engaged and excited to see each other, gifting each other heartfelt gifts that leave an impact. They fall asleep in each other's arms, feeling more connected and in love than ever before.

This reel launched the "Sweet or Spicy" bundle, and led to an increase in sales and organic traffic.

Funny, quick, and to the point.

This reel utilized a trending audio from the movie "White Chicks", an outdoor set up, props, and lip-syncing.

With concise yet catchy copy, and a goofy audio, I successfully engaged millions of viewers as well as managed organic growth and increased website traffic.

Mission-centered content doesn't have to be dry or overly serious.

With this viral video, I jumped on a funny trend while addressing a serious topic. Audiences responded well with debates in the comment section, record-high engagement, and nearly 700,000 views.

This video promoted V+X's podcast, Pillow Talks, where they discuss all things s*x and relationships. The particular podcast episode this reel promoted received a significant spike in downloads and an increase in average weekly listeners.

Ever wonder how often a s*x therapist desires s*x? You're not alone. Seriously, there's about 3 million others who were just as curious as you.

I scripted this reel to serve as a "soft-sell", addressing a very common question asked amongst the V+X community, as well as subtly market the newly launched course, the "Art of Initiation". I stage directed this video to have Xander making the bed in the background to allow for the viewer's attention to drift away from Vanessa without succumbing to the urge to scroll away entirely.

Millions listened to Vanessa break down a common misconception surrounding initiation and desire.

How do you get more male listeners to engage with a podcast episode all about birth control? Let me break it down for you.

Viral social media trends can broaden specific content's reach and captivate viewers who normally wouldn't stumble across certain topics. In this reel, I had Xander join in on a viral, comedic social media trend portraying someone "stepping away" from a certain scenario.

With snappy copy and a tough love approach that V+X's male audience appreciated, I promoted the vasectomy episode of V+X's Pillow Talks podcast which significantly increased that episode's downloads and increased weekly average listeners.

Simple tips. Beautiful b-roll. Concise copy.

Utilizing visual hooks and trending, sentimental audio, I successfully captivated a viewer with low stakes content that speaks directly to a common relationship struggle.

By offering a simple, free, and low risk tip that a viewer could implement that same day, I was able to capture their attention, increase traffic, and highlight the V+X brand as being an educational resource, not just a company.

The answer is no.

In this reel, I was able to creatively discuss a hotly debated, very controversial topic that audiences loved to interact with: scheduling intimacy.

Whether you cringe at the idea of a calendar invite for s*x, or your type-A brain loves the idea, this topic attracts tons of engagement but requires a marketer who knows how to consistently address the same theme without fatiguing viewers who are no stranger to V+X's content.

Utilizing a trending audio and simplistic video editing, I broadened V+X's reach through viral content and increased organic traffic across multiple social media platforms.

... another Home Depot gift card? Oh! A heart-shaped necklace... how original!

In this original scripted sketch, I couldn't help but poke fun at all the repetitive gifts we wrap and feign surprise at around the holidays. If only there was an affordable bundle of digital products that addressed issues from dirty talk to initiation to Mental Load that would not only last a lifetime but increase desire and connection... oh wait, V+X have that.

I triggered an increase in sales of a brand new bundle, website traffic, engagement, and a steady growth in followers with a relatable comedic sketch that depicted the disappointment in tacky gifts.

Rhythm. Repetition. Sarcasm.

In order to hold a viewer's attention for the duration of your video, the script, editing, and stage direction should flow cohesively.

In this reel, each comedic beat effortlessly trickles into the next. Using snappy one-liners and consistently switching POVs, I keep the audience on their toes while V+X describe the relatable truths of married life.

This one's for the boys.

Growing a platform requires content that speaks to a variety of demographics. In this video, I crafted a script that speaks directly to the men in V+X's audience from a male POV.

While balancing tough love and compassion, I scripted Xander's answer to this common question down into a 4-parts. This easily sharable reel gained over 12,000 likes and the over 500,000 views are still growing.

No s*x drive? No problem.

Feeling like your desire is fading away is scary, and many people feel too much confusion and shame to address it.

That's why this viral reel was carefully composed of sentimental trending audio, intimate shots of V+X in bed, cuddling, and talking, and copy that feels like a warm hug.

With content that inspires hope and self-compassion, snagging a resource like the "S*x Drive Type" free guide feels like a no-brainer. With over 37,000 likes and nearly 20,000 shares, this reel led to a significant spike in website traffic plus thousands of brand new newsletter subscribers.

A comprehensive guide to dirty talking in the bedroom: "Dirty Talk 101".

With a trending audio, an exciting caption on screen, and a simple clip of Vanessa struggling to focus on her work, we titillated millions of viewers and brought in thousands of new customers.

At first glance, it's not immediately clear that this video is promoting a digital product. But after reading the conversational caption, and checking out the thousands of people in the comment section requesting the link for "Dirty Talk 101", how could you resist the temptation to purchase?

Depicting both sides of a frustrating issue is key to triggering compassion, awareness, and motivation.

In this script, I wanted to speak to both sides of a common struggle: initiation.

Whether you're the partner who always feels like you're getting it wrong, or you're the partner that feels like they're getting grabbed at, you can feel completely and utterly seen through this script.

This viral video led the charge in six-figure sales of a state-of-the-art course, "The Art of Initiation".

Dancing around Meta's censorship guidelines while ensuring the content isn't too diluted for an audience to comprehend is a challenge I always embrace.

Yes, you can make content that addresses explicit concepts like pleasure, desire, even self-gratification without being flagged by the Instagram gods. Loyal followers became fluent in my censored language, incorporating emojis to portray certain concepts, and routinely leaned on metaphors to portray explicit scenes.

By infusing creative censorship into the ethos of the V+X account, I strengthened the brand's personality and protected the integrity of the V+X social media accounts.

This is how to draw customers in without your content screaming, "PLEASE BUY MY PRODUCT!"

This video illustrates the struggle V+X's product promises to remedy. For "The Connection Challenge", I had V+X film b-roll of them lounging around the house, scrolling on their phones, mindlessly watching TV. Easy, right?

For many couples, these scenes will shine a spotlight on the loneliness and disconnection that exists in their relationship. By allowing them time to relate to the pain points being depicted on screen, I can then gently bring their awareness to a product designed specifically for their struggle. This video aided in thousands of purchases and even more warm leads.

Roleplay shenanigans. Silly costumes. And a script that surprises.

I consistently prioritized balancing V+X's sincere, often melancholy content that tugs on a viewer's heartstrings with silly comedic sketches and casual, conversational copy.

A skit that starts a conversation, makes an audience laugh, and resists the urge to ask for a follow, like, or share, builds the trust that transforms an "audience" to a "community".

Don't let an audience get bored with repetitive themes.

This viral trend was often used for dogs whose owners were already experiencing financial hardship. (E.g. "My mom has a few bucks left in her account. Should I... 1) Puke on the carpet. 2) Start inexplicably limping. 3) Eat moldy bread out of the trash.)

I took this trend and spun it around to depict a husband contemplating the same decisions with his stressed out wife. This easily sharable, totally relatable video uses animated text on screen, snappy copy, and trending audio to draw viewers in went viral just under 24 hours.

After collecting data on V+X's audience, I found women often reported their husbands committing the same intrusive initiation tactic: asking for physical intimacy right as they're falling asleep.

I used this common occurrence to inform an original script, as well as serve as a soft-sell for "The Art of Initiation" course to those looking to address their husband's ignorance once and for all.

Over 8,000 likes and 600,000 views later, this reel spiked sales for "The Art of Initiation" digital course using thoughtful, comedic storytelling and hard data collected directly from viewers.

Outlandish, romanticized clips of V+X acting cartoonishly in love as they wipe down a kitchen counter paired with more realistic scenes of Vanessa yelling, "BAAABE!" from across the house, tells a story every married couple can relate to.

By displaying relatable imperfection to their audience, despite V+X quite literally writing a how-to book about romantic relationships, a viewer can confidently hit the 'follow' button without feeling less than by comparison.

In this video, I creatively depict the often uneven expectations society has for men compared to women in under 15 seconds.

Using trending audio, quick clips, and digestible copy, the viewer can easily relate to the topic without the content feeling overtly political.

This viral video is also used as a soft-sell for the "Mental Load Workbook", gently asking viewers to examine the way they approach household tasks and offer a digital resource at the touch of a button.

Shall we break the fourth wall?

By allowing the viewer to not only feel like they're in the room, but in on the joke, deconstructs a harmful stereotype, builds trust with hesitant audience members, and reinforces V+X's progressive mission. This serious topic is seen through a comedic lens in an effort to disarm the audience while speaking directly to an insecure demographic.

With nearly 10,000 likes, the V+X account gained followers, engagement, and organic traffic across all platforms.

Who doesn't love annoying the hell out of their partner?

Using punchy SEO like "love language", "physical touch", while cutting together goofy clips of Vanessa chasing Xander around, poking, pinching, and tickling him, we entertain viewers while nudging them towards a Pillow Talks podcast episode that covers unwanted touch in a sincere manner.

This video hooks viewers in with a lighthearted, sharable viral video, and keeps them engaged with data-backed copy that compels them to find V+X on other platforms.

This script was inspired by personal experience.

Cuddling can be relaxing and connective, but it can also be annoying and downright terrifying when you have a twitchy partner that overheats easily and talks in their sleep.

Poking fun at this relatable scenario nourished V+X's audience with purely entertaining content, broadened their reach with virality, as well as invited viewers to share their cuddling horror stories in the comment section.

Covering sensitive topics to defensive viewers is possible using the right tactics.

Laced with sarcastic undertones, over-the-top dialogue, and specific stage direction to make this character feel like a cartoon character, this script was designed for viewers to not feel "called out" on entitled behavior, but rather recognize entitled behavior in the character, enabling them to reflect and feel more open to a resource like "The Art of Initiation".

With over 9,000 likes, this script hit home with thousands of viewers, and marketed "The Art of Initiation" to those struggling with initiation in their relationships.

"We tried the internet's weirdest s*x tips so you don't have to!"

This series is as original as it is enticing. Each part of this over 10-part series hit millions of views, and prompted viewers to hesitate before taking just any s*x advice.

Reinforcing V+X as credible industry experts, this series showcased their goofy, fun-loving personalities while illustrating the undeniable absurdity to bad s*x advice.

Relatable. Simple. Engaging.

This 7 second clip provided relatable content for viewers to easily share, comment on, and save.

After receiving a million views and over 37,000 likes, this video reinforces the sarcastic, witty personalities behind the V+X brand, as well as enabled a major spike in engagement, harnessing new demographics with broad reach and virality.

Ever see content online that makes you feel terrible by comparison? Of course you do. That's the nature of social media.

This struggle inspired a script I am particularly proud of. By scripting a compassionate monologue for Vanessa to speak directly to her audience, as a couples therapist, she can validate their insecurity while putting a spotlight on unrealistic standards depicted on social media.

This video prompted intense dialogue in the comments section and reinforced the V+X brand as a compassionate community.

After receiving a shocking number of antagonistic comments implying it was a wife's moral duty to provide physical intimacy for her husband, the V+X team decided it was time to clap back.

In this reel, I scripted a passionate argument against the misogynistic comments while reminding the audience of Vanessa's specific expertise: s*x and relationships.

While ensuring the script didn't vilify or stereotype men as a whole, I detailed the importance of bodily autonomy with the backdrop of hard data and Vanessa's years of experience as a LMFT.